Inspired by Creative Director Niki’s wanderlust and passion for traditional textile techniques, the brand new range of
nursery interior accessories embodies both the vibe of the Niki Jones brand and Mamas & Papas’ design ethos,
‘Designed for parents, by parents’.
Having been through the whole parenting journey herself, Niki’s own experience has influenced the design of the
collection. The notion of nostalgia is a narrative throughout the range: exploring how objects grow up with the parent
and child, in turn, capturing memories.
Within the collection, an array of different textile techniques are combined. From traditional ticking stripes, to
ginghams and patchwork; handmade pom-pom trim details are also key to the collection. Details are layered up to
create a quirky, dynamic collection which allows parents to be ‘really bold’ and ‘do things in that room that you might
not do in the rest of your house; maybe be a bit more playful and a bit more daring’, according to Niki.
Shop the range:
View original video here.
